The Natural Law Of People

Creating the Conditions Where Everyone Can Participate and Contribute

“Every human being wants to participate in and make a contribution to something that matters to them,
they want their contribution to be valued, and they want to be appreciated for their contribution.”

What if Engagement is Natural?

A law of nature not legality.

We’re often told people are not engaged. But what if that’s not the real issue? What if the problem is that there are obstacles or conditions that cause them to disengage?
What if people want to participate, contribute, and make a difference, and if they’re not doing so, there’s something in their way?

That’s the foundation of my services.

Given the right conditions, people will always want to participate, contribute, be valued and appreciated.
This isn’t wishful thinking. It’s human nature, and businesses, especially in hospitality, ignore it at their peril. My services are designed to enable the Natural Law of People flourish in your business.

 

🧩 The Four Elements of the Natural Law of People

Every Human Being wants four basic things:

To participate in something important to them.
To be able to make a contribution.
To know their contribution was of value and valued.
To be appreciated for their contribution.

These are not luxuries. They are the essential conditions for meaningful work and vibrant organisations. This is not something new; it is how people naturally organise themselves in the world. It is only when ineffective organisation design is imposed on people that the obstacles to the natural law of people emerge. It is not the people who are at fault; it is the way we are organising work that is at fault.

Individuals feel most fulfilled when participating in and contributing to someone or something they care about, when their contribution is making a difference, and when they are being appreciated for their contribution. 

That is the Natural Law of People at work. It is just like the law of gravity. You cannot avoid it!

However, when you are most fulfilled doesn’t necessarily mean when you’ve contributed to others…Most people don’t care enough about others!  We actually only care about the contribution we make to a select group of people, a select number of values or beliefs, causes or communities. You feel most fulfilled when you contribute, in whatever way that is, to something you care about.

Unfortunately, since the Industrial Revolution started, mankind has done everything possible to control other human beings. In the developing world, we have attempted to control what, when and how people contribute, which has led to the natural law of people being largely suppressed. This is reflected in the figure reported in Gallup’s 2024 State of the Global Workplace report, which indicates that only 10% of UK employees are engaged at work. This is one of the lowest levels of engagement globally.

The key findings were:

  • 90% of UK employees are not engaged or actively disengaged, up from 87% in 2013.
  • 40% of UK employees experience daily stress
  • 27% of UK employees experience daily sadness
  • 20% of UK employees experience daily anger
    It concluded that UK workers have worse emotional well-being than their European counterparts.

The challenge is to identify the obstacles that prevent employees from wanting to participate and contribute, because when they do, they demonstrate in the most straightforward way possible that they are engaged.

🔍 Positive Impact Mapping® : Find Your Natural Energy

Every business has people who, without being asked, naturally uplift those around them. These individuals are your positive energisers, and they are living proof of the Natural Law of People in action. They:

  • contribute proactively
  • connect across silos
  • generate enthusiasm
  • make others feel seen and heard, capable

The challenge for most businesses is that they don’t know who these energisers are, or how much impact they really have. That’s where Positive Impact Mapping®  comes in. It is a tool that can accurately identify the positive energisers in your organisation, allowing you to create the conditions for their energy to flourish.

“Positive energisers are not just ‘nice people.’ They’re high-performance accelerators. And every team already has them.”

🎯 What Positive Impact Mapping reveals

Positive Impact Mapping reveals who the natural contributors to culture, clarity, and energy are. What it is measuring is the positive relational impact they have in your organisation. It enables you to identify where they are located in your organistaion and how and with whom they are connected. (Not always where you’d expect.) This is the first time leaders have had a tool that helps them identify the individuals responsible for generating energy in teams and removing obstacles to growth and sustainability.

In the past, leaders and managers have often only discovered who these people are when they leave, because that is often the time when morale dips, silos form, and minor problems fester.

Now, instead of waiting until things start to go off track, you can amplify their influence safely, strategically, and with joy whilst they remain within your organisation. It is a way of protecting and growing your organisational intelligence.

🌱 From insight to action

When you map your energisers and create the conditions that enable them to thrive, you create a blueprint for scaling contribution across your business. When you create the right conditions for your positive energisers to interact widely in your organisation, you increase the Relational Intelligence RQ.  As relational intelligence increases, engagement, participation and contribution increase rapidly. By continuing to remove the obstacles to participation and engagement the speed that RQ spreads through the organisation continues to increase.

 

Positive Impact Mapping Insight

They participate everywhere, not just in their lane
They contribute even under pressure
They feel deeply appreciated
They make a difference by how they include others

 

Natural Law Lever

Build flexible teams & cross-talk spaces
Study what supports their resilience
Develop the skills that make appreciation systemic
Let them design onboarding, peer support, and knowledge flow

Positive energisers are not the exception. They are evidence that the Natural Law of the People is real. Positive Impact Mapping

  • Introduces the natural human tendencies to the organisation,
  • Shows how they already exist in your business through energisers,
  • Provides a tool to map them,
  • Leads to removing obstacles and designing the right conditions for them to participate and contribute.

 

🔥 The Core Truth for Leaders

If someone is not engaged, it’s not because they’re lazy or broken; it’s because something is stopping them, getting in their way. Deciding that people are lazy or have a poor work ethic is accepting a convenient truth, and that makes it easier for you. The truth is that the work environment that you are responsible for is putting obstacles in your employees’ path that prevent them from being seen and heard, and they experience not being valued

It might be as simple as a confusing system, a rigid hierarchy, a lack of context (poor communication) or just no space to speak. The good news? These are things you can fix. Leadership today is less about charisma and more about creating the conditions where people can thrive and shine.

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🧠 The Science Behind the Simplicity

Yes, there is a significant amount of research into poorly engaged employees and the associated costs to industry. The disengagement costs to the UK hospitality industry, which run into the tens, if not hundreds, of millions, are not inevitable.

There is also a wealth of information and advice on how to motivate disengaged staff; in fact, it is an industry in itself, closely linked to the benefits and rewards sector. The thing is, whilst benefits and rewards are nice to have, what employees need is for obstacles to be removed. This means that leaders and managers have to change their behaviour towards the employees that they are responsible for. The need to learn how to build relationship and to see and listen to their teams.

Creating conditions that enable employees to participate and contribute their best enhances the guest experience, which in turn increases average guest spend, performance, and profitability.

🏨 Why This Matters Most in Hospitality

Hospitality runs on people. AI can help with bookings, but it can’t smile, be intuitive or show character or personality. The Art of Hospitality comes from the heart, and the Business of Hospitality comes from the head. The guest experience is 100% reliant on the interactions that guests have with people. The decor, facilities, and food are all important, and yet the one ingredient that brings everything together for the guest is the way the employees treat them.

The employees are the heart of hospitality and the source of the art of hospitality. They see, hear, and sense everything.

As one GM put it:
“If employees feel part of something exciting, they’ll want to be involved.”
Ben Young, The Alverton

Another added:
“The people who are probably doing it right realise that you can learn from everyone. The team has the heartbeat of the hotel running through them.”
Veryan Palmer, The Headland Hotel

Three Things Successful Business Leaders Can Do

To retain, engage and inspire their employees.

Many small business owners and managers buy into the myth that BIG company solutions don’t work in small companies. The truth is that BIG company ideas adapted for small businesses are even more effective than the original ideas in BIG companies.

WHY?

The simple truth is that small businesses are more agile, adaptable, and flexible and can act quickly. Do not think of these ideas as BIG business ideas; they apply to all businesses and are even more effective there, and are even more potent in small businesses if the leaders and managers can learn how to apply them. This is discussed in length in the book The Power of Clean Leadership.

Create an Environment for Contribution

If you want to engage and motivate your people, you need to create an environment where they can participate and contribute their skills, passions, talents and character in service of your business vision.

Behaviour That Builds Relationships

Successful leaders behave in a way that encourages honest feedback about their business and their own performance from all employees. They connect with all their people through effective relationships and communication.

Appreciate, Acknowledge, Feedback

Successful leaders know the value of appreciation. They recognise  the participation and contribution of others and celebrate it, they give fare and fact based feedback to improve performance. They understand appreciation.

The Natural Law of People and You

Firstly, in absolute terms there is no such thing as altruism. The definition of altruism is “disinterested and selfless concern for the well-being of others”. The interest you have is that your concern is beneficial and appreciated by others – that is the bit for self. This does not make the act any less good or meaningful, it is just important to recognise that the natural law applies in all cases.

If you are engaged in some enterprise, social campaign, community project or voluntary project and your contribution is neither appreciated nor makes a difference, then, very quickly, you will feel that is was not worthwhile. You may feel thwarted. You may feel taken advantage of.

As a service to yourself, it is important to make sure that the Natural Law of People is not being obstructed where you are committing your time and effort. This is not to be taken lightly! There will be circumstances that occur in your life where you feel obligated to give your time, your love and your energy where this natural law is being completely undermined.

In those situations difficult choices have to be made. By understanding the Natural Law of People you will find making the choice easier. You may choose to stick it out even though there is a personal cost. You may feel duty bound that you must hang in there. Parenting is definitely a case in point.

There always comes a time when enough is enough. It is how you end it that counts! Often when we are manipulated into this position, what is required is for the other party to understand the distinction of the Natural Law of People, and realise that they are intentionally or unintentionally thwarting it.

Seeking out work, community, and challenges that allow the natural law of people to be fully expressed can be really rewarding. That requires you to become clear about what you can and want to participate in and contribute to. It is also very likely that one environment may not satisfy all of your potential to contribute. Balancing your life so that you get to contribute fully to “YOU” is a great path to follow.

Balancing the activities you engage with in your life, so that you get to contribute the most to people and activities that matter to you, will transform your enjoyment of your life. Choosing the type of work you do, the hobbies you follow, avenues to express yourself all contribute to having the Natural Law of People work for you.

Denying gravity is futile.

Ignoring the Natural Law of People leads to frustration, disillusion, and suffering and makes you feel miserable. Yes, there are times when we have to knuckle down and just get things done. When that becomes the norm for your everyday existence, consider that you are trying to push water uphill. Gravity wins…always!

You will question your self-worth when you are denied the possibility of participating and contributing. When your contribution is not valued and you cannot make a difference, you question its worthiness and then your own. If your contribution is not appreciated, you have no idea if others valued it, and you ask yourself why you bothered. When you feel like that, it is time to act. If your team feels like this, they will act as well, leave or, worse, stay and destabilize your business.

Every human being wants to feel that what they do is worthwhile – so let’s make work a worthwhile experience.

Natural Law of People in Business

You have a business that you started because you had a dream. Maybe it is a business you bought or took over. You still had a dream of what you might turn it into, the lifestyle it would give you and the time you would get to enjoy the fruits of your labour with your loved ones.

Whether you are a solopreneur, a technician entrepreneur, a well-established business owner or a manager in your first management role, The Natural Law of People is at work in your business. The reason for this is that every business in the world is made up of two basic ingredients – people and money.

The innovation, character, personality, culture and experience that your business projects to your customers are all derived from the people you work with. The term solopreneur is a bit of a misnomer because nobody works entirely on their own.

Businesses are the product of the network of relationships that exist between the business, the individuals in the business, and their specific audience, which is made up of their prospects and customers. Relationship is the key word here. No matter the product, service, or experience your business sells, your customers buy from people, not the business. In the digital era, the term people includes the voice of the business and its identity. The people in the business generate this voice. Another subject here covers how each online interaction needs to be matched by the customer experience offline, but that is for another time.

As the owner or manager, you are responsible for the working environment in which your team exists. The environment comprises three primary elements – you, the conditions and the physical structure. Consider the environment you create as a playing field, such as a tennis court. The court has lines, a net and rules about how the game is played. This is discussed at length in the book The Power of Management

TennisCoutDimensions

Your people, or the players on the court, then have their roles, and they know how to use the court to play the game of tennis.  Their participation and contribution is how they play, the character they bring to the game, their problem-solving skills and their innovation.

A big mistake businesses make is paying people to do a job, instead of paying them for their participation and contribution. Just imagine Wimbledon if all the players were just paid to show up, go on the court and hit a few balls, and it did not matter who won.

Wimbledon is so exciting because there is a challenge, a competition. The motivation and engagement come from that challenge, that competition. It motivates the players (your team) and the spectators (your prospects and customers).

By designing your business in such a way that you set out the challenge for each employee within the overall challenge of the business, you create the individual motivation for every employee to meet that challenge in the best way they possibly can. And when your team members are effectively challenged, they become genuinely engaged and motivated.

When your team is challenged, and it is a challenge that they accept, they have to participate and contribute or fail at the challenge. Step one is to ensure that they continue with the challenge; you measure their progress and follow up with them regularly. You are demonstrating the value of their contribution, showing them that it mattered. Step two is when the task is complete you show your appreciation and acknowledge their contribution and the difference it has made. You have completed the cycle of the Natural Law of People, which encourages them to do it again. The success of an organisations ability to create the conditions for the Natural Law of People to flourish is covered in length in the book The Power of Organisation